Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI – Yurika.R
International sports fans surveyed are optimistic about the impact of technologies like AI on their digital sports experiences. Real-time updates and personalized content rank as top priorities for fans when it comes to how generative AI can enhance following and engaging with sports events. Younger sports fans overwhelmingly embrace AI-powered experiences and digital platforms for … Read more