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SALESmanago buys SaaS marketing technology conversion platform Leadoo as it eyes European dominance

SALESmanago has announced the acquisition of Leadoo. Financial terms of the deal were not disclosed.

The Leadoo SaaS platform specialises in identifying, activating and converting website visitors to become buyers, enhancing SALESmanago’s customer engagement solution.

Brian Plackis-Cheng, CEO at SALESmanago, comments: “This strategic move consolidates Europe’s marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago’s customer engagement platform.”

“It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one mid-market platform.”

Fredrik Rönnlund, CEO at Leadoo, adds: “Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this merger will help both companies’ current and future customers drive more results from their marketing efforts.”

UK and Australia-based food startup Fresho announces $17 million funding round and expansion in the US

Fresho, an order management platform for fresh food wholesalers, has announced the close of a $17 million Series B funding round, bringing total investment to $50 million to date. 

The oversubscribed round welcomed both new and existing shareholders, led by Geoff Tarrant, Co-Founder and former Executive Chairman of Payapps, a construction software firm acquired by Autodesk for $600 million in 2024. Tarrant, who also served as director of ASX listed Adbri, will join Fresho’s board of directors. 

Founded in 2015 by James Andronis, drawing on 15 years’ experience running an Australian seafood wholesaler, and Huw Birrell, a technology entrepreneur with international finance expertise, Fresho’s platform recently celebrated processing its 30 millionth order since 2016, with ten million orders in the past year alone.

Marks and Spencer keeps the faith with Retail Insight as WasteInsight solution boosts sustainability push

Retail Insight has announced the renewal of its partnership with M&S for another three years.

The pair have worked together since 2021, with Retail Insight supporting the retailer in tackling food waste through its cloud-based, WasteInsight solution.

“Our collaboration with Retail Insight over the past three years has been incredibly impactful,” says Chris Thomas, Head of Product for Store Operations at Marks & Spencer.

“The WasteInsight solution has delivered significant waste reduction benefits over the past three years, as well as improved overall operational efficiency. We look forward to continuing to work with the team to help us meet our net zero targets.”

By analysing foundational retail data, WasteInsight is able to utilise a machine learning model to provide dynamic markdown prices designed to encourage sales.

“We are excited to extend our partnership with Marks & Spencer for another three years,” says Kieran O’Brien, VP of Customer Success – EMEA at Retail Insight. “Our close working relationship has been pivotal in enabling success and we will continue to drive down waste and enhance efficiency across their stores.”

Single source of truth: Furniture retailer Raymour & Flanigan taps 3D Cloud Sectional Configurator solution

Raymour & Flanigan, a US furniture retailer, is leveraging 3D Cloud’s Sectional Configurator solution. This tool joins 3D Cloud 360 Spins, WebAR (47x ROI), and Room Planner, which has been used to create thousands of buyable room designs.

The aim is to simplify the sectional sofa buying process, offering easy, error free customisation that integrates seamlessly with hybrid online and physical showroom experiences.

The 3D Cloud Sectional Configurator is a key addition to Raymour & Flanigan’s 3D product page strategy. With over 85% of customers pre-shopping on the website before visiting showrooms, the tool showcases the variety of sectional options available.