IABHK’s C24 conference redefines Hong Kong as the world’s marketing capital through innovation and cultural synergy – Yurika.R

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Interactive Advertising Bureau Hong Kong (IABHK) successfully hosted its C24 conference on September 26, a landmark event reaffirming Hong Kong’s status as a world-class marketing capital. The conference, which drew more than 1,100 marketing professionals from across Asia and Europe, centred on the theme “Impact AI: The New Marketing Paradigm”, highlighting the transformative power of artificial intelligence (AI) in the industry.

A hub for innovators and marketers
The C24 conference is much more than an event: it has become a movement that connects industry players and reinforces Hong Kong’s position as a global centre of excellence for marketing and advertising. “It’s a rare kind of conference here, and no one wanted to leave; instead of presenting solutions, we spent time catching up like old friends,” said one exhibitor, emphasising the networking opportunities the conference provided

Thought leadership in action
At the heart of the conference was IABHK’s commitment to positioning Hong Kong as a global hub where Eastern and Western marketing practices converge. This vision leverages the city’s unique cultural synergy, diverse talent pool and cutting-edge technological resources. The conference exemplified this thought leadership by showcasing AI-driven strategies that enhance customer engagement and drive business growth.

Prominent industry leaders shared their insights, offering a glimpse into the future of marketing. Professor Darren, head of innovation, global strategic initiatives at Google, talked about navigating the generative AI revolution and sustainable transformation. Vishal Singhvi, director of generative AI at Microsoft; and Gurmit Singh, general manager of APAC & MEA at Quora, explored how AI will drive innovation, efficiency and new business models across various industries.